The Bradford Buzz RSS

Insights & Innovation for the Personal Care Industry

Why a Beautiful Bar of Soap Is the Ideal Simple Luxury During Quarantine

Vogue Magazine highlights the importance of self-care during these uncertain times. A luxurious bar of sweet-smelling soap can serve as the perfect indulgence.

EcoEx™ Olive Oil Base

A soap base that prominently features one of the oldest, most efficacious beauty ingredients of all time.                 

4-in-1 Bar Whole Body Bar

Shampoo, Conditioner, Soap and Shave - all in a bar that has great moisturization and lather. Perfect for the growing men’s market.                 

Natural Exfoliants Needed

With an impending ban on polyethylene beads, what are the best alternatives?                 

Pantone’s 2020 Color Of The Year

This year Pantone selected Classic Blue. Classic Blue instills a feeling of calm when applied to just about any product or space. Nothing is needed more in the world right now than a feeling of safety and peace. Bradford can create bar soaps and shower poufs in the 2020 Pantone colors of the year – or in almost any other Pantone color. For more information, please contact

The Science of Soap

By Pall Thordarson, The Guardian
Soap is a highly efficient way of killing a virus when it’s on your skin. Discover the science behind why it works so well at killing COVID-19.

Why Soap Works

By Ferris Jabr, The New York Times
Everyone is telling you to wash your hands with soap to keep COVID-19 at bay. Are you wondering why something as simple as the soap has such a superpower against the coronavirus? Here are some answers...

Bradford's Heritage

Learn about Bradford's history of innovation over 140+ years

Sustainable Shea Butter Sourcing

Bradford travels to Ghana to visit the communities that process our shea butter using a traditional hand-crafted method. Our commitment to sourcing from the Global Shea Alliance and these villages not only provides additional income for the families, but it also helps to empower the women who are central to the process.

Bradford's Sustainable Palm Oil Sourcing

At Bradford, sourcing Rainforest Alliance Certified™ palm oil was not enough; we wanted to make sure we knew exactly where the palm oil was coming from and how the local communities were benefiting - so we flew to Guatemala to find out.

This Simple Shower Tweak Could Change The World

MBG Editorial by Emma Loewe - Bar soap might just be one of the most underrated beauty products out there. While nonbelievers label it "ineffective," "messy," or "too slippery," it's about to make a serious comeback—and for good reason.

Bradford's Core Values

Bradford employees explain in their own words why Bradford's values are important to them.

Natural Fragrances – More Available & Affordable Than Ever

The range of natural fragrance options has expanded and the cost is coming down.

Let’s Play with Clay!

Clay is by no means a new ingredient, but it is making its way back into our beauty routines.                 

Sustainable Packaging

As consumers become increasingly aware of the impact their personal choices have on the environment, sustainable packaging is becoming more important.                 

Is The Men’s Market Still Growing?

Sales of men’s personal care products are growing 4% annually. Price, brand and scent are the top purchase drivers for men’s personal care products.

DESIGNxRI Collaboration

Outstanding design with personal care expertise. Together with DESIGNxRI, Bradford is creating a pool of designers who are well versed in personal care materials and the capabilities of our manufacturing equipment and processes.

Anti-Aging Exfoliating Bar

Bradford’s Glycolic Bar is an effective anti-aging exfoliater.                 

Color-Change Poufs

Can’t decide between green or blue? Now you can have both colors!                 

2-in-1 Cleansing Scrub

Bradford has developed a 2-in-1 cleansing tool.                 

An Expanding Opportunity with Older Consumers

The senior segment of the US market is really growing. So what do seniors need when it comes to skin care?

Pollution Defense Bar

In light of recent FDA scrutiny, is Pollution Defense the answer to anti-aging claims?                 

WaterClear™ Translucent Soap Base

Bradford’s crystal clear hot-pour soap formulation receives accolades from around the world. Find out why.                 

Why Bar Soap?

Why bar soap should be part of your product platform.                    

Sulfate-Free Formulation

Bradford has developed a sulfate-free soap base with luxurious lather and extra-moisturization.                 

Non-GMO Personal Care

The Non-GMO claim is making Iis way into personal care.                 

Whitening and Brightening…Naturally

It started in the East and is rapidly becoming a desired benefit globally.

It’s All About Baby

This year alone, three of the largest CPG companies added baby products to their portfolio. Should you?                 

A New Exotic Oil from Africa

In our on-going quest to find intriguing ingredients that provide ultimate moisturization, we discovered Mongongo Oil.