Non-GMO Personal Care
Posted August 2015
GMOs (or “Genetically Modified Organisms”) are living organisms whose genetic material has been artificially manipulated in a laboratory through genetic engineering. This relatively new science creates combinations of plant, animal, bacteria and viral genes that do not occur in nature or through traditional crossbreeding methods.
Virtually all commercial GMOs are engineered to withstand direct application of herbicide and/or to produce an insecticide. According to the non-GMO movement, despite biotech industry promises, none of the GMO traits currently on the market offer increased yield, drought tolerance, enhanced nutrition, or any other consumer benefit.
While providers of GMO ingredients assure consumers they are safe, those opposing GMOs point to a growing body of evidence that they say connects GMOs with health problems, environmental damage and violation of farmers’ and consumers’ rights.
GMOs and the Natural Personal Care Market
The natural personal care category is growing. In 2014, global sales of natural personal care products increased approximately 10% to $30 billion.
As consumers become increasingly health conscious and focused on natural positioning, brands are finding the need to reformulate and increase their percentage of natural ingredients. One way that brands can differentiate from the competition is to select ingredients that have not been genetically modified.
When it comes to ingredients and trends, personal care follows the food and beverage industry. Products that do not contain genetically modified ingredients are becoming more prevalent on the grocery shelves – and that is causing an increase in launches of personal care products that contain no GMOs.
In the bath and shower category, Mintel’s GNPD database counted over 800 products in 2014 claiming “GMO free” – of those 800 products, 47 were bar soaps. For example, the Origins Ginger bar and the Dr. Bronner’s bars all call out the non-GMO ingredients on the packaging.
Consumers are becoming very aware of the definition and benefits of non-GMO. According to a recent Nielsen study, 26% of consumers feel more confident using personal care products that are GMO free, and 80% said they would pay more for products labeled non-GMO.
The NON-GMO Project is a non-profit organization that validates growing methods of ingredients. The seal is the most recognizable symbol seen on product packaging within the natural food industry. Although there is currently no specific NON GMO symbol for personal care product packaging, the NON-GMO Project has verified approximately 30 personal care products. Dr. Bronner’s, Mrs. Myers and Earth Mama are a few brands that proudly display the seal.
Please contact email@example.com for more information on developing formulations using Non-GMO ingredients.