Whitening and Brightening…Naturally RSS

Posted August 2015

According to Mintel’s GNPD, over 11,000 personal care products claiming whitening/brightening were launched globally in 2014. That is a 6% increase over 2013. Sales of products making the skin whitening claim are expected to reach almost $20 billion dollars by 2017.

The largest markets for skin whitening/brighting products are found throughout Asia and the Middle East, where fair skin is highly desirable. However, as the quest for even skin tone and anti- aging products increases, the demand for skin whitening/brightening claim is becoming popular throughout the west as well. This is not just happening in skin care. Soap and shower products have seen a steady increase  in the skin whitening/brightening claim over the past five years.

Natural Ingredients

With growing concern over toxic chemicals used on the skin, formulators are looking for natural botanicals to accomplish the desired results. Natural ingredients include bearberry extract, licorice extract and white mulberry extract. 

  • Bearberry Extract: A natural extract found in leaves of the bearberry (Uva Ursi) plant, provides a skin lightening effect on the skin by inhibiting tyrosinase activity.

  • Licorice Extract: The licorice plant serves many purposes in skin care. The ingredient that is responsible for the skin whitening aspect of the plant is known as glabridin. Glabridin inhibits pigmentation by preventing tyrosinase activation. Licorice’s anti-inflammatory properties also make it a very popular ingredient in the skin care industry.

  • White Mulberry Extract: The White Mulberry tree is found in China and the extract is used to reduce the production of melanin. The extract has been used for centuries in traditional Chinese medicine

Contact Bradford for more information about adding the whitening/brightening claim to your formulation.

To request more information or samples please contact sales@bradfordsoap.com